NorthPoint Domain

e-Newsletters

Enhancing Market Leadership, Regional Awareness, and Position

Traditional newsletter marketing campaigns are costly: writing, printing, and mailing services add up. And you are never certain that the mailed newsletter is opened and benefits your organization.

e-Newsletters is an electronic "push-pull" marketing strategy to complement an organization's web presence. E-Newsletters allow you to proactively outreach to your target constituencies on a regular basis to enrich and deepen your relationship as well as keep your community abreast of new services and recent developments at your organization. E-Newsletters provide information in a targeted way and link users back to your website, thereby helping to increase usage.

NorthPoint Domain offers three types of e-Newsletter services:

  • Build Your Own: Clients can completely customize the content of each e-Newsletter using a non-technical interface and by leveraging pre-developed specialty newsfeeds.
  • Help Us Build Our Own: Clients can send content to our service division. We will build the e-Newsletter each month for you.
  • Pre-Built Cardiovascular e-Newsletters: Each month, we provide a complete issue of the e-Newsletter, branded to your practice and ready for publication. Before publication, we send you a preview copy of the newsletter, which you can alter or allow to be delivered as is. We also provide you with valuable metrics about each issue, including opens, bounces, and click-through rates.

Some of the features included in the e-Newsletter services include:

  • User-friendly HTML-based newsletter creation tool
  • E-Newsletter branding and banner design
  • Integration with regular pre-written specialty-related newsletter content
  • Website Newsletter signup tool for users of your website (tracks patients/consumers/and professional audiences)
  • Mailing list collection and management capabilities